Audience: The Proof
“Over 80 percent of waiting room readers act on ad or editorial content they see—a finding that fits with a 2004 Time Inc. study focusing on doctor’s waiting rooms. ’They’re highly engaged, and they’re in an environment where there’s less multi-tasking going on and less distractions generally,’ explained Ian Lewis, Time Inc. vice president for research and consumer insights. ‘It’s a captive audience’…”— MediaPost Publications
- The average adult American spends four hours per year waiting for medical or dental care, with each wait averaging around 45 minutes. Americans age 15 and older collectively spent 847 million hours waiting for medical services to be provided in 2007
- Over 880 million visits per year are made to physician offices in the U.S
- 84% of patients shop within two hours of seeing the doctor
- The number of prescriptions has increased from 2 billion to 3.2 billion in the last 10 years. Medications are provided or prescribed at over 70% of doctor’s office visits
- About half of all doctor visits are to the patient's primary care physician
- 86% of parents believe regular well-child check ups are important for their child's health and development
Each of our POPs include both digital images and written reports. We understand that visual and statistical data is imperative in measuring the effectiveness of an Out-of-Home Advertising campaign
- Digital Images: Each of our reports include pictures of the ad buy, media in its environment, and consumer impact
- Venue Lists: Summary data from each location
- Electronic Access: Clients view POP reports online via a password-protected web page
- Verification Log (digital only): The network records each time the digital ad is played and notifies us if there is an interruption in the loop
